In a nutshell, we’re in business to provide screen-free family entertainment.
As parents ourselves, we are determined to help parents empower their children so they develop their creativity and emotional awareness through their own access to a wide range of songs, music, and stories.
It’s magic at their fingertips!
Way back when in 2014,
a dad named Theo felt music was a key ingredient in the life of his kids but was getting frustrated with DJ'ing all the time. All of his music was online, and he didn't want to hand over his smartphone. Theo teamed up with friends Will and Pieter, and after some serious labor, Jooki was born.
In summer 2016
they presented their baby to the world through Kickstarter and following a successful campaign, the trio started production. In November 2017, the shipping to the backers began... just in time for Christmas. A few months later the long-awaited Spotify integration was announced and Jooki became the go-to for parents keen to share music and stories with their kids!
After winning a few prestigious awards and following Jooki's initial success,
the father trio decided to improve their design. Always striving for the best, the dads wanted to improve on their first design. This meant creating a faster, lighter, more accessible Jooki, which retained all of its initial magic: ToyTouch(™) technology with the popular figurines, new colorful tokens, and an improved app for parents.
Christine Brendle joined Jooki as CEO to contribute her experience in media brands management. The whole team is now busy preparing the release of the latest version of Jooki from this Summer 2021… as well as developing the next series of Jooki products and services.
There are a lot of exciting plans in the pipeline, so be sure to watch this space.
MEET THETEAM !
“I love sharing experiences with my son, but I never felt comfortable letting him use my phone. So when Theo suggested starting a company to create the Jooki I jumped at the chance. I’ve already been through the startup experience in San Francisco and after a fun stint at Google I was ready to dive back in.”
“I got the idea for the Jooki when I had to take my phone out for the fifth time to play the same song over again for my 3yr old daughter. At home all our music is digital and our kids lost the ability to independently explore music and stories. When I was their age just I could just put a CD or cassette on. That freedom and charm of physical interaction with media has largely disappeared.”
“When I saw the first Jooki prototype, I knew that this is not only a fun project for a maker, but it’s also a great answer to a personal need. At home we speak Dutch and I want my daughters to listen to stories and music in our language. That content exists, but it’s not easy to find and actually quite expensive. We’re on a mission to help parents to easily access their traditional treasures.”